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	<title>gram consulting &#187; social media</title>
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	<link>http://gramconsulting.com</link>
	<description>Performance by Design</description>
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		<title>Everyday Experience is Not Enough</title>
		<link>http://gramconsulting.com/2011/12/1743/</link>
		<comments>http://gramconsulting.com/2011/12/1743/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 20:13:19 +0000</pubDate>
		<dc:creator>Tom Gram</dc:creator>
				<category><![CDATA[informal learning]]></category>
		<category><![CDATA[Learning Design]]></category>
		<category><![CDATA[performance consulting]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[70-20-10]]></category>

		<guid isPermaLink="false">http://gramconsulting.com/?p=1743</guid>
		<description><![CDATA[A core tenet of informal and social learning is that we learn through experience. It’s the elephant in the 70-20-10 room. It’s often used as an admonishment to formal learning. Advocates of the most laissez-faire approaches informal learning suggest that given the right tools (social anyone?) employees will do just fine without all the interference [...]]]></description>
			<content:encoded><![CDATA[<p>A core tenet of informal and social learning is that we learn through experience. It’s the elephant in the 70-20-10 room. It’s often used as an admonishment to formal learning. Advocates of the most laissez-faire approaches informal learning suggest that given the right tools (social anyone?) employees will do just fine without all the interference by the learning department, thank you very much.</p>
<p>No one in their right mind would argue that experience is not a powerful teacher, or that our most valuable learning occurs while working. But it’s pretty broad generalization don’t you think? Some experiences must be more valuable than others for achieving learning and performance goals. And if so, what makes those experiences more valuable and how do we know them when we see them? Or, from the perspective of the learning professional, how can we help create the right experiences to help people develop their skills? These seem to be important questions if we are to get beyond loose approaches to informal learning&#8230;</p>
<p>&nbsp;</p>
<p><em>&#8230;Please visit my new blog <a href="http://performancexdesign.wordpress.com/2011/12/09/everyday-experience-is-not-enough/" target="_blank">Performance X Design</a> to read the remainder of this post and others.</em></p>
<p><em>Note: The Gram Consulting blog has been discontinued. I post blog introductions here to encourage former Gram Consulting readers to visit the new blog. </em><em>All the Gram Consulting content, plus a bunch of new posts are on the new blog. </em><em> Please <a href="http://performancexdesign.wordpress.com/" target="_blank">come on over…</a></em></p>
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		<title>Mapping Informal and Formal Learning Strategies to Real Work</title>
		<link>http://gramconsulting.com/2011/05/mapping-informal-and-formal-learning-strategies-to-real-work/</link>
		<comments>http://gramconsulting.com/2011/05/mapping-informal-and-formal-learning-strategies-to-real-work/#comments</comments>
		<pubDate>Thu, 05 May 2011 15:51:21 +0000</pubDate>
		<dc:creator>Tom Gram</dc:creator>
				<category><![CDATA[e-learning 2.0]]></category>
		<category><![CDATA[informal learning]]></category>
		<category><![CDATA[Knowledge work]]></category>
		<category><![CDATA[Learning Design]]></category>
		<category><![CDATA[performance support]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[formal learning]]></category>

		<guid isPermaLink="false">http://gramconsulting.com/?p=1712</guid>
		<description><![CDATA[During the Q&#38;A at a recent conference session on Social Learning a retail industry attendee asked: “I have to train 300 store level associates in new product knowledge in the next three months.  Is social learning really what I want?” What would your answer be? I advocate informal and social learning vehicles when appropriate and [...]]]></description>
			<content:encoded><![CDATA[<p>During the Q&amp;A at a recent conference session on Social Learning a  retail industry attendee asked: “I have to train 300 store level  associates in new product knowledge in the next three months.  Is social  learning really what I want?” What would your answer be?</p>
<p>I  advocate informal and social learning vehicles when appropriate and get  as excited about their uses as you likely do, but it’s not a panacea for  all our learning woes.  The current zeal around social learning  solutions can distract from real performance needs (we’ve been <a href="http://performancexdesign.wordpress.com/2009/01/14/its-the-performance-stupid/" target="_blank">distracted before</a>).   Social learning gets positioned as the enlightened and “correct”  solution for the modern workplace. Formal learning is old, tired, and  reluctantly tolerated for the vestiges of the traditional, mechanistic  workplace.</p>
<p>But, set aside your biases one way or the other for the  moment and simply think of the roles and functions you support in your  organization.  It will vary by industry of course, but your list is  going to be some subset of the following:</p>
<p><em>..Please visit my new blog <a href="http://performancexdesign.wordpress.com/2011/05/04/mapping-informal-and-formal-learning-strategies-to-real-work/" target="_blank">Performance X Design</a> to read the remainder of this post and others.</em></p>
<p><em>Note:  The Gram Consulting blog has been discontinued.   I post    blog      introductions here  to encourage former Gram Consulting    readers to visit   the  new blog. </em><em>All the Gram Consulting content, plus a bunch of new posts are on the new blog. </em><em> Please <a href="http://performancexdesign.wordpress.com/" target="_blank">come on over…</a></em></p>
<p>&nbsp;</p>
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		<title>Making Informal Learning Assets Work</title>
		<link>http://gramconsulting.com/2011/03/making-informal-learning-assets-work/</link>
		<comments>http://gramconsulting.com/2011/03/making-informal-learning-assets-work/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 17:23:15 +0000</pubDate>
		<dc:creator>Tom Gram</dc:creator>
				<category><![CDATA[e learning]]></category>
		<category><![CDATA[e-learning 2.0]]></category>
		<category><![CDATA[informal learning]]></category>
		<category><![CDATA[Knowledge work]]></category>
		<category><![CDATA[Learning Design]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Instructional design]]></category>
		<category><![CDATA[social learning]]></category>

		<guid isPermaLink="false">http://gramconsulting.com/?p=1695</guid>
		<description><![CDATA[Seeking ways to leverage new social media environments, learning departments are discovering ways to sneak a little formal learning through the informal learning back door. Some of our clients for example, are looking to load up their social learning environments with small bits of learning content related to business goals. The notion being that these [...]]]></description>
			<content:encoded><![CDATA[<p>Seeking ways to leverage new social media environments, learning  departments are discovering ways to sneak a little formal learning  through the informal learning back door. Some of our clients  for example, are looking to load up their social learning environments  with small bits of learning content related to business goals.  The  notion being that these informal learning assets will live or die on the  strength of their connection to employee performance need.  Informal  learning assets (or perhaps more accurately <em>formal</em> learning  assets designed for informal consumption) are small segments of learning  media such as videos,  podcasts, documents, animations, short  interactive pieces, images, performance guides, job aids,  process  descriptions, anything with a learning intention that can be posted to a  <a href="http://performancexdesign.wordpress.com/2008/12/16/supporting-organizational-learning-with-social-media/" target="_blank">social media environment.</a> They can be created by anyone, from learning designers, to managers and employees and team members&#8230;</p>
<p><em>&#8230;Please visit my new blog <a href="http://performancexdesign.wordpress.com/2011/03/25/making-informal-learning-assets-work/" target="_blank">Performance X Design</a> to read the remainder of this post and others.</em></p>
<p><em>Note:  The Gram Consulting blog has been discontinued.   I post  blog      introductions here  to encourage former Gram Consulting  readers to visit   the  new blog. </em><em>All the Gram Consulting content, plus a bunch of new posts are on the new blog. </em><em> Please <a href="http://performancexdesign.wordpress.com/" target="_blank">come on over…</a></em></p>
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		<title>The 30 Second MBA</title>
		<link>http://gramconsulting.com/2011/02/the-30-second-mba/</link>
		<comments>http://gramconsulting.com/2011/02/the-30-second-mba/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 21:18:31 +0000</pubDate>
		<dc:creator>Tom Gram</dc:creator>
				<category><![CDATA[e learning]]></category>
		<category><![CDATA[informal learning]]></category>
		<category><![CDATA[Learning Design]]></category>
		<category><![CDATA[management development]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[30 second MBA]]></category>
		<category><![CDATA[management dvelopment]]></category>
		<category><![CDATA[social learning]]></category>

		<guid isPermaLink="false">http://gramconsulting.com/?p=1684</guid>
		<description><![CDATA[I came across this interesting resource recently&#8211;The 30 second MBA. It&#8217;s a venture of Fast Company Magazine.  Leaders and entrepreneurs from a variety of industries are asked to describe their approach to various leadership problems and topics in 30 seconds or less (ticking clock and all).  The site describes their mission like this:&#8230;. &#8230;Please visit [...]]]></description>
			<content:encoded><![CDATA[<p>I came across this interesting resource recently&#8211;The 30 second MBA.</p>
<p><a href="http://www.30secondmba.com/"><img title="30 second MBA" src="http://performancexdesign.files.wordpress.com/2011/02/30-second-mba.png" alt="" width="594" height="71" /></a></p>
<p>It&#8217;s a venture of <a href="http://www.fastcompany.com/">Fast Company</a> Magazine.  Leaders and entrepreneurs from a variety of industries are  asked to describe their approach to various leadership problems and  topics in 30 seconds or less (ticking clock and all).  The site  describes their mission like this:&#8230;.</p>
<p><em>&#8230;Please visit my new blog <a href="http://performancexdesign.wordpress.com/2011/02/28/the-30-second-mba/">Performance X Design</a> to read the remainder of this post and others.</em></p>
<p><em>Note:  The Gram Consulting blog has been discontinued.   I post blog      introductions here  to encourage former Gram Consulting readers to visit   the  new blog. </em><em>All the Gram Consulting content, plus a bunch of new ones are on the new blog. </em><em> Please <a href="http://performancexdesign.wordpress.com/">come on over…</a></em></p>
<p>&nbsp;</p>
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		<title>Evaluating Training and Learning Circa 2011</title>
		<link>http://gramconsulting.com/2011/02/evaluating-training-and-learning-circa-2011/</link>
		<comments>http://gramconsulting.com/2011/02/evaluating-training-and-learning-circa-2011/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 20:56:08 +0000</pubDate>
		<dc:creator>Tom Gram</dc:creator>
				<category><![CDATA[Foundations]]></category>
		<category><![CDATA[informal learning]]></category>
		<category><![CDATA[Learning Design]]></category>
		<category><![CDATA[measurement and evaluation]]></category>
		<category><![CDATA[performance support]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://gramconsulting.com/?p=1669</guid>
		<description><![CDATA[In a recent article in CLO magazine, Dan Pontefract questioned the value of traditional training evaluation, the Kirkpatrick approach in particular (article re-posted here).  The article raised the ire of the Kirkpatrick organization and Dan responded in a follow-up post .  Others had observations on the post  (see  Don Clark and Harold Jarche.) I’ve been [...]]]></description>
			<content:encoded><![CDATA[<p>In a recent article in <a href="http://www.nxtbook.com/nxtbooks/mediatec/clo0211/#/52">CLO magazine</a>,  Dan Pontefract questioned the value of traditional training evaluation,  the Kirkpatrick approach in particular (article re-posted <a href="http://www.danpontefract.com/?p=711">here</a>).  The article raised the ire of the Kirkpatrick organization and Dan responded in a <a href="http://www.danpontefract.com/?p=722">follow-up post</a> .  Others had observations on the post  (see <a href="http://bdld.blogspot.com/2011/02/tools-of-our-craft.html"> Don Clark</a> and <a href="http://www.jarche.com/2011/02/training-evaluation-a-mugs-game">Harold Jarche.)</a> I’ve been involved in many evaluation efforts over the years, both useful and ill-advised, and have some thoughts to share.</p>
<p>I’ll paraphrase Dan and (Wendy) Kirkpatrick to summarize the  positions (probably incorrectly but this debate happens so often I&#8217;ll  use Dan and Christy more as archetypal voices for both sides of the  argument)&#8230;..</p>
<p><em>Please visit my new blog <a href="http://performancexdesign.wordpress.com/2011/02/17/evaluating-training-and-learning-circa-2011/">Performance X Design</a> to read the remainder of this post and others.</em></p>
<p><em>Note:  The Gram Consulting blog has been discontinued…I post blog    introductions here  to encourage Gram Consulting readers to visit the  new blog.   Please <a href="http://performancexdesign.wordpress.com/">come on over…</a></em></p>
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		<title>An Idea List: Using Web 2.0 for Management Development</title>
		<link>http://gramconsulting.com/2010/06/an-idea-list-using-web-2-0-for-management-development/</link>
		<comments>http://gramconsulting.com/2010/06/an-idea-list-using-web-2-0-for-management-development/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 01:53:17 +0000</pubDate>
		<dc:creator>Tom Gram</dc:creator>
				<category><![CDATA[e learning]]></category>
		<category><![CDATA[e-learning 2.0]]></category>
		<category><![CDATA[informal learning]]></category>
		<category><![CDATA[Instructional design]]></category>
		<category><![CDATA[Learning Design]]></category>
		<category><![CDATA[management development]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[learning 2.0]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gramconsulting.com/?p=1655</guid>
		<description><![CDATA[At the session I described in my last post, table groups did a short brainstorming session on how web 2.0 tools could be used in a Management Community of Practice to facilitate learning.   Each table recorded their ideas and left them for me.  I promised the group I would post them here.  So here [...]]]></description>
			<content:encoded><![CDATA[<p>At the session I described in my <a href="http://performancexdesign.wordpress.com/2010/05/31/leadership-development-in-a-learning-2-0-world/">last  post</a>, table groups did a short brainstorming session on how web 2.0  tools could be used in a Management Community of Practice to facilitate  learning.   Each table recorded their ideas and left them for me.   I  promised the group I would post them here.   So here you are folks.</p>
<p>Communities of practice are dynamic social structures that require  both initial design and ongoing cultivation so they can emerge and  grow.  However, through a series of steps, learning professionals and  community members can design a community environment, foster the  formalization of the community, and plan activities to help grow and  sustain the community. But ultimately, the members of the community will  define and sustain it over time.</p>
<p>Here are most of the activities listed from the session.   Some are  slightly edited for consistency or to merge with similar items to create  a single list.</p>
<p>Please visit my new blog <a href="http://performancexdesign.wordpress.com/">Performance X Design</a> to see the list.</p>
<p><em>Note:  The Gram Consulting blog has been discontinued&#8230;I post blog introductions here  to encourage Gram Consulting readers to subscribe to the new blog.   Please come on over&#8230;</em></p>
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		<title>Leadership Development in a Learning 2.0 World</title>
		<link>http://gramconsulting.com/2010/05/leadership-development-in-a-learning-2-0-world/</link>
		<comments>http://gramconsulting.com/2010/05/leadership-development-in-a-learning-2-0-world/#comments</comments>
		<pubDate>Mon, 31 May 2010 17:53:37 +0000</pubDate>
		<dc:creator>Tom Gram</dc:creator>
				<category><![CDATA[e-learning 2.0]]></category>
		<category><![CDATA[informal learning]]></category>
		<category><![CDATA[Knowledge work]]></category>
		<category><![CDATA[Learning Design]]></category>
		<category><![CDATA[management development]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[learning 2.0]]></category>

		<guid isPermaLink="false">http://gramconsulting.com/?p=1649</guid>
		<description><![CDATA[Last week  I presented a session titled Leadership Development in a Learning 2.0 World at the CSTD 2010 National Symposium. Here is the description of the session from the conference program: Leadership Development in a Learning 2.0 World Developing effective leaders and managers is an increasingly important task for the learning function. Leadership development has [...]]]></description>
			<content:encoded><![CDATA[<p>Last week  I presented a session titled <em>Leadership Development in a  Learning 2.0 World</em> at the <a href="http://guest.cvent.com/EVENTS/Info/Agenda.aspx?e=09116527-da28-46f7-be38-4995889f7668">CSTD  2010 National Symposium.</a> Here is the description of the session  from the conference program:</p>
<p><strong>Leadership Development in a Learning 2.0 World</strong></p>
<div>Developing  effective leaders and managers is an increasingly  important task for  the learning function. Leadership development has  been slow to adopt  eLearning strategies but recent developments in web  2.0 technologies,  along with changing perspectives on workplace  learning are changing  that. The social learning drivers behind learning  2.0 are a natural fit  for the learning needs of managers and leaders  and provide the learning  function with an opportunity for real  innovation in leadership  development practices. This session will  provide an overview of the key  concepts, strategies and tools to help  transform leadership development  practices for the emerging learning  2.0 world.</div>
<div><strong>Learning  Outcomes: </strong></div>
<ul>
<li>Contrast current leadership  development practices with learning 2.0  driven practices</li>
<li>Describe  benefits of learning 2.0 for transforming leadership and  management  development</li>
<li>Describe a model of leadership development driven  by learning 2.0  principles</li>
<li>Envision  a future Leadership Development program for your   organization on a by a  learning 2.0 foundation</li>
<li>Define  strategies for integrating  learning 2.0 concepts into current   leadership development programs</li>
</ul>
<p>To read the full post and view the conference presentation please visit <a href="http://performancexdesign.wordpress.com/2010/05/31/leadership-development-in-a-learning-2-0-world/">Performance X Design.</a></p>
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		<title>e-Learning: What&#8217;s Hot and What&#8217;s Not</title>
		<link>http://gramconsulting.com/2009/11/e-learning-whats-hot-and-whats-not/</link>
		<comments>http://gramconsulting.com/2009/11/e-learning-whats-hot-and-whats-not/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 04:51:44 +0000</pubDate>
		<dc:creator>Tom Gram</dc:creator>
				<category><![CDATA[e-learning 2.0]]></category>
		<category><![CDATA[informal learning]]></category>
		<category><![CDATA[Learning Design]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[LMS]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gramconsulting.com/?p=1634</guid>
		<description><![CDATA[It’s been a challenge to get back to the blog as I have been finishing Gram Consulting work,  closing out the business and transitioning into a new full time position. Things are starting to settle down and I now hope to get back to posting more regularly. Thanks for the well wishes and inquiries from [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-1635" title="the-computer-demands-a-blog" src="http://gramconsulting.com/wp-content/uploads/2009/11/the-computer-demands-a-blog.jpg" alt="the-computer-demands-a-blog" width="550" height="330" /></p>
<p>It’s been a challenge to get back to the blog as I have been finishing Gram Consulting work,  closing out the business and transitioning into a new full time position.  Things are starting to settle down and I now hope to get back to posting more regularly.  Thanks for the well wishes and inquiries from regular readers since I started the blog.   Onward…</p>
<h2>e-Learning: What’s hot, what’s not</h2>
<p>I received a request from a colleague last week who is helping a company put together a learning strategy, part of which will focus on e-learning.  Her question was this:</p>
<blockquote><p>what’s hot and what’s not in e-learning these days ?</p></blockquote>
<p>I gave it a bit of thought and came up with the following lists.  I would love to hear your additions or deletions from the list (as would my colleague).</p>
<p>Please visit <a href="http://performancexdesign.wordpress.com/2009/11/18/e-learning-whats-hot-and-whats-not/">Performance X Design</a> to read the full article&#8230;.</p>
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		<title>Moving on&#8230;but the blog stays.</title>
		<link>http://gramconsulting.com/2009/09/moving-on-but-the-blog-stays/</link>
		<comments>http://gramconsulting.com/2009/09/moving-on-but-the-blog-stays/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 18:12:15 +0000</pubDate>
		<dc:creator>Tom Gram</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[new opportunity]]></category>
		<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://gramconsulting.com/?p=1589</guid>
		<description><![CDATA[You&#8217;ll notice I&#8217;ve stripped my web site down to only the blog entries this week.  This is because I&#8217;ve decided to take a full time position and close out Gram Consulting as a business.  I have enjoyed my work over the last few years with clients and associates, so the decision was not an easy [...]]]></description>
			<content:encoded><![CDATA[<p>You&#8217;ll notice I&#8217;ve stripped my web site down to only the blog entries this week.   This is because I&#8217;ve decided to take a full time position and close out Gram Consulting as a business.   I have enjoyed my work over the last few years with clients and associates, so the decision was not an easy one.   I hope to work with many of them again in the future.</p>
<p>The new position however, offers broader opportunity and challenge, including working for an industry leader in corporate learning and development and a great team of people.   My new role is Vice President, Leadership and Business Solutions with <a href="http://www.nexientlearning.com/NexientLearning/en-ca">Nexient Learning Inc. </a> I &#8216;ll be managing the consulting, design and development of custom e-learning and performance improvement projects as well as a portfolio of excellent leadership and business skills development programs.</p>
<p>I&#8217;m planning to keep the blog alive.  In the next few weeks I plan to move  it to a new home and adjust the format and branding a bit.   It will cover similar ground,  so if you like what you&#8217;ve read so far, I hope you follow the new blog after the transition.   I&#8217;ll be bringing all the existing posts to the new site.   In the meantime I&#8217;ll likely post a few more items to this location.</p>
<p>I&#8217;ve truly enjoyed your comments both through the blog and personal connections.  The blog has enjoyed a steady increase in readership since I started a little less than a year ago.  Thank you for that.   I&#8217;ve enjoyed the conversation.  I hope we can keep it going.</p>
<p>Cheers,</p>
<p>Tom</p>
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		<title>Web 2.0 Helping to Generate Measurable Business Value</title>
		<link>http://gramconsulting.com/2009/09/web-2-0-technologies-widen-application-in-business/</link>
		<comments>http://gramconsulting.com/2009/09/web-2-0-technologies-widen-application-in-business/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 15:18:23 +0000</pubDate>
		<dc:creator>Tom Gram</dc:creator>
				<category><![CDATA[e-learning 2.0]]></category>
		<category><![CDATA[informal learning]]></category>
		<category><![CDATA[Knowledge work]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[McKinsey]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://gramconsulting.com/?p=1550</guid>
		<description><![CDATA[In an earlier post (For Web 2.0 What’s in the Workflow is What Gets Used), I refered to some ongoing research McKinsey&#38;Company is doing in web 2.0 adoption in the workplace&#8211; how and where it is being used and the impact it is having on business. The research is based an an annual survey of [...]]]></description>
			<content:encoded><![CDATA[<p>In an earlier post (<a href="http://gramconsulting.com/2009/04/for-web-20-what%E2%80%99s-in-the-workflow-is-what-gets-used/">For Web 2.0 What’s in the Workflow is What Gets Used</a>), I refered to some ongoing research <a href="http://www.mckinsey.com/">McKinsey&amp;Company</a> is doing in web 2.0 adoption in the workplace&#8211; how and where it is being used and the impact it is having on business.</p>
<p>The research is based an an annual survey of 1700 companies from across the globe in a range of industries and functional areas and has been ongoing now for about three years running.  The Mckinsey Quarterly recently summarized  results in an <a href="http://www.mckinseyquarterly.com/wrapper.aspx?ar=2431&amp;story=true&amp;url=http%3a%2f%2fwww.mckinseyquarterly.com%2fBusiness_and_Web_20_An_interactive_feature_2431%3fpagenum%3d1%23interactive&amp;pgn=buwe09_exhibit">interactive visual chart </a>and as a full article in the <em>McKinsey Quarterly </em>titled <a href="http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432">How companies are benefiting from Web 2.0: McKinsey Global Survey Results</a> (The article is free but you have to join the free membership to see it in full).</p>
<p>The following chart from the interactive feature summarizes how web 2.0 technologies are being used for some internal purposes including <em>managing knowledge</em> and <em>training</em>.    Internal blogs and wikis are being used significantly for <em>Managing Knowledge.</em> For <em>Training</em> uses the highest categories are Podcasts and Video Sharing (unfortunately the most  presentation oriented technologies of the bunch).    Social Networking is being used extensively for f<em>ostering collaboration</em> and <em>identifying and recruiting talent</em>.</p>
<div id="attachment_1552" class="wp-caption aligncenter" style="width: 619px"><a href="http://www.mckinseyquarterly.com/wrapper.aspx?ar=2431&amp;story=true&amp;url=http%3a%2f%2fwww.mckinseyquarterly.com%2fBusiness_and_Web_20_An_interactive_feature_2431%3fpagenum%3d1%23interactive&amp;pgn=buwe09_exhibit"><img class="size-full wp-image-1552" title="McKinsey_chart_knowledge" src="http://gramconsulting.com/wp-content/uploads/2009/09/McKinsey_chart_knowledge.png" alt="McKinsey_chart_knowledge" width="609" height="448" /></a><p class="wp-caption-text">Click to access the McKinsey interactive chart</p></div>
<p style="text-align: center;">
<p style="text-align: center;">
<p>If you go to the interactive feature be sure to listen to the &#8220;about this research&#8221; audio snippet.  It provides a brief summary of the research and findings across three years.   Some conclusions McKinsey draws:</p>
<ul>
<li>an increasing number companies are adopting web 2.0 technologies</li>
<li>more companies will start to use them for wider purposes including customers, internal employees and suppliers</li>
<li>uses will continue to evolve and get better at deriving business value</li>
</ul>
<blockquote><p>the striking result is that 2/3 of the companies are deriving measurable business value.</p></blockquote>
<p>McKinsey summarizes:</p>
<p><em>&#8220;This year’s survey turned up strong evidence that these advantages are translating into measurable business gains.  When we asked respondents about the business benefits their companies have gained as a result of using Web 2.0 technologies, they most often report greater ability to share ideas; improved access to knowledge experts; and reduced costs of communications, travel, and operations.  Many respondents also say Web 2.0 tools have decreased the time to market for products and have had the effect of improving employee satisfaction&#8221;.</em></p>
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