Leadership Development in a Learning 2.0 World

• Contrast current leadership development practices with learning 2.0 driven practices
• Describe benefits of learning 2.0 for transforming leadership and management development
• Describe a model of leadership development driven by learning 2.0 principles
• Envision a future Leadership Development program for your organization on a by a learning 2.0 foundation
• Define strategies for integrating learning 2.0 concepts into current leadership development programs

To read the full post and view the conference presentation please visit Performance X Design.

The research is based an an annual survey of 1700 companies from across the globe in a range of industries and functional areas and has been ongoing now for about three years running.  The Mckinsey Quarterly recently summarized results in an interactive visual chart and as a full article in the McKinsey Quarterly titled How companies are benefiting from Web 2.0: McKinsey Global Survey Results (The article is free but you have to join the free membership to see it in full).

The following chart from the interactive feature summarizes how web 2.0 technologies are being used for some internal purposes including managing knowledge and training.   Internal blogs and wikis are being used significantly for Managing Knowledge. For Training uses the highest categories are Podcasts and Video Sharing (unfortunately the most  presentation oriented technologies of the bunch).   Social Networking is being used extensively for fostering collaboration and identifying and recruiting talent.

Click to access the McKinsey interactive chart

If you go to the interactive feature be sure to listen to the “about this research” audio snippet.  It provides a brief summary of the research and findings across three years.   Some conclusions McKinsey draws:

• an increasing number companies are adopting web 2.0 technologies
• more companies will start to use them for wider purposes including customers, internal employees and suppliers
• uses will continue to evolve and get better at deriving business value

the striking result is that 2/3 of the companies are deriving measurable business value.

McKinsey summarizes:

“This year’s survey turned up strong evidence that these advantages are translating into measurable business gains.  When we asked respondents about the business benefits their companies have gained as a result of using Web 2.0 technologies, they most often report greater ability to share ideas; improved access to knowledge experts; and reduced costs of communications, travel, and operations.  Many respondents also say Web 2.0 tools have decreased the time to market for products and have had the effect of improving employee satisfaction”.

Ellen’s post focused on how Learning Designers on a twitter discussion got  “cranky” at the first mention of the ADDIE process (Analysis, Design, Development, Implementation and Evaluation).  On the Twitter #Lrnchat session  participants had a gag response to the to the mere mention of ADDIE (sound familiar?).  Don responded with some great comments on how ISD (ADDIE) has evolved and adapted.

Much of my career has been involved in applying ADDIE in some form or other and I’ve landed on a conflicted LOVE/HATE relationship with it that that you, lucky reader, will now be subjected to .

HATE (Phase A, Step 3.2.6)

Throughout the 90’s many Instructional Designers and e-Learning Developers (me included) grew disgruntled with ADDIE (and its mother process Instructional Systems Design—ISD) as training struggled to keep up with business demands for speed and quality and as we  observed process innovations in software and product development field (Rapid Application Development, Iterative prototyping etc).

In 2001 that frustration was given voice in the seminal article “The Attack on ISD” by Jack Gordon and Ron Zemke in Training Magazine.

The article cited four main concerns:

• ISD is too slow and clumsy to meet today’s training challenges
• There’s no “there” there. (It aspires to be a science but fails on many fronts)
• Used as directed, it produces bad solutions
• It clings to the wrong world view

I have memories of early projects, driven by mindless adherence to ISD, where I learned the hard way, the truth in each of these assertions.  As an example of what not to do and a guard against blowing my brains out in future projects,  for years I have kept an old Gagne style “instructional objective” from an early military project that would make your eyes burn.

Early ISD/ADDIE aspired to be an engineering model.  Follow it precisely and you would produce repeatable outcomes.  The engineering model assumes a “one best way” and the one best way of the time was grounded in the science of behavioral psychology and general systems theory.  The “one best way” thinking appealed to the bureaucratic style of the times but it couldn’t be more of an anathema to the current crop of learning designers, especially those focused on more social and constructivist approaches to learning.  And they are right.

Another criticism of ADDIE I have parallels Ellen’s comments.  Adherents and crankites alike view ADDIE as an “instructional design” methodology when in fact it should be viewed more as a project management process for learning projects.  Viewing  Instructional Design as synonymous with ADDIE does both a disservice.  There is loads of ID going on inside ADDIE but it is primarily in the Design phase of the process, and it can be much more creative than the original model prescribes.

In the end, the Achilles heel of formal ISD/ADDIE rests in its prescriptive posture and foundation in behavioural psychology.  Behavioural psychology and performance technology–its extension in the workplace–have added greatly to our understanding how to improve human learning at work, but we have learned much since then, and technology has provided tools to both designers and learners that profoundly change the need for a process like ADDIE.

Of course the ADDIE process was (and is) not unique to the learning design profession.  For many years the five broad phases of ADDIE were the foundation for the design of most systems.  Software engineering, product development, interactive/multimedia development are all based on some variation of the model.   Most however have evolved from the linear “waterfall” approach of early models (can’t start the next phase until the previous has been done and approved) to iterative design cycles based on rapid prototyping, customer participation in the process and loads of feedback loops built into the process.  And learning/e-learning is no different.  It has evolved and continues to evolve to meet the needs of the marketplace. Much of the current gag reaction to ADDIE, like that experienced by Ellen, is based on the old waterfall-linear approach and the assumed instructivist nature of the model.  And again the gag is entirely valid.

However, if you can break free from the history, preconceptions and robotic application of ADDIE, you may find room for something approaching…

LOVE (Phase B, Step 2.3.7)

I can’t say I ever use ADDIE in its purest form any longer.  For e-learning and performance applications, I prefer processes with iterative design and development cycles that are usually a variation of rapid application development process like this one from DSDM.

Or for an example specific to e-learning,  this process from Cyber Media Creations nicely visualizes the iterative approach:

Source: http://myonlineelearning.blogspot.com/

Or for the Michael Allen fans out there, his Rapid Development approach described in Creating Successful e-Learning is very good.  There is a respectful chapter in the book on the ADDIE limitations and how his system evolved from it.

But at the heart of all these processes are the familiar phases of analysis, design, development, implementation and evaluation,  albeit cycling through them many times along the way.

For me ADDIE has become a useful heuristic,  not even a process really, but a framework for thinking,  coaching instructional designers,  and managing learning and e-learning projects.  Many e-learning designers these days are not formally trained in Instructional Design and initially think of it as instructional “writing” more than the holistic and systemic approach at the heart of ADDIE.   Likewise customers and subject matter experts are much easier to work with once they understand the broad project process that ADDIE represents.  For these two purposes alone I am thankful for ADDIE as a framework .  ADDIE has staying power because of it’s simplicity.  Purists will say it has been watered down too much but in many ways that’s what keeps it alive.

ADDIE phases are also a useful way to think about organization design and structure of a learning function.  They are the major processes that need to be managed and measured by most learning functions.  Just think of the functionality of most LMS systems have added since their inception.

In the end ADDIE (and its more current modifications) is probably most valuable because it makes the work of learning design visible. This is an essential feature of productive knowledge work of all kinds.   Almost every learning/training group uses a ADDIE as a start point to design a customized process that can be communicated,  executed,  measured and repeated with some level of consistency.  Equally important in knowledge work is the discipline of continually improving processes and breaking through to better ways of working.  This has resulted in the many innovations and improvement to the ADDIE process since its inception.

SUMMATIVE EVALUATION (Phase E, Step 5.2.3)

I’ve come to believe that the power of ADDIE/ISD lies in the mind and artful hands of the user.  In my experience Rapid Application Development processes can become just as rigid and prescriptive under the watch of inflexible and bureaucratic leaders as ADDIE did.

There’s an intellectual fashion and political correctness at work in some of the outright rejection of ADDIE.  It’s just not cool to associate with the stodgy old process.  Add Web 2.0, informal and social learning to the mix and some will argue we shouldn’t be designing anything.

For the organizations I work with, there is no end on the horizon to formal learning (adjustments in volume and quality would be nice!).  Formal learning will always require intelligent authentic learning design, and a process to make it happen as quickly and effectively as possible. If instead of  the irrelevant old geezer in the corner waving a disapproving finger,  we think of ADDIE more like a character from Mad Men, maybe we can refresh the image a bit.

A few years ago the UPS driver training unit had a mini-revolt on its hands from younger drivers who were unhappy with the long traditional classroom-based training program required for new drivers.  The program was experiencing increasingly higher failure rates and the number of tasks that had to be learned was becoming too much for classroom delivery.  Peggy Emmart, corporate schools coordinator of UPS corporate training and development department commented “while in the early ’90s our DSPs (drivers) may have needed to concentrate on eight key tasks each day, they now routinely perform 30 to 40 major tasks within the same time frame.”

UPS responded by completely overhauling the driver training program into a simulation and immersion based experience called UPS Integrad.  It included a training facility that incorporated a mix of e-learning, simulations, virtual learning, and immersive learn by doing.

Here is a video feature from ABC news on the program. Click the image to take you to the video. There is a short ad first–be patient (sorry I couldn’t embed it).

UPS Integrad Video profile (click to link)

Results

The Integrad program has “exceeded expectations” in all three of the program’s primary goal areas, which include enhanced DSP safety, decreased new driver turnover, and accelerated time to proficiency.

“It wasn’t about video games, it was about providing hands-on application and allowing trainees to learn by doing in a way that connects unambiguously with their jobs”.

When UPS originally started the re-design effort they thought the answer to training younger workers was going to be video game-type training.  Through additional research, they learned it wasn’t about video games, it was about “providing hands-on application and allowing trainees to learn by doing in a way that connects unambiguously with their jobs”.  I think this is a useful caution to e-learning designers moving down the path video game style instruction.

Here’s an article that describes the program in more detail:  UPS Moves Driver Training From the Classroom to the Simulator

But is it appropriate for knowledge workers?

The UPS program is an example of mostly physical or psychomotor learning,  but the lessons hold true for knowledge work as well.  For managers to learn “problem solving and decision making” they need to make decisions and solve real work problems first in a simulated setting and then in real work context with feedback and coaching.   New consultants need to consult; learning designers need to design learning, engineers need to design and test solutions all within safe, feedback rich, immersive work contexts.

As UPS summarized so simply, “The point of all this hands-on instruction is to simulate-as closely as possible-exactly what it’s like to be a…”fill in the blank“.

Just say no

Even if you haven’t read Outliers yet you probably know that it sets out to dispel myths that intelligence or innate ability are the primary predictors of success.  Instead,  Gladwell summarizes research and provides examples to show that it is hours and hours of practice (10,000 to be exact) and a “practical intelligence” (similar in concept to emotional intelligence) acquired through experience that are the real determinants of success.

Gladwell covers similar territory (and draws on the same research) as Geoff Colvin’s Talent is Overrated: What Really Separates world Class Performers from Everybody Else, another excellent book that elaborates on an article Colvin wrote for Fortune magazine a few years ago: “What it Takes To Be Great”.

Both books debunk the assumption that “gifted” skill and great performance comes from innate talent, personal traits or hard wired competencies and ability.  The research Galdwell and Colvin draw on is impressive.  Both point to the extensive work of K. Anders Ericsson at Florida State University.  Ericsson has conducted years of rock solid research on the role of “deliberate practice” in the acquisition of expert performance.  If you like to seek out source research as I do, then you’ll enjoy Ericsson’s (and others) impressive work that has been collected in the Cambridge Handbook of Expertise and Expert Performance. Here is an earlier (and less hefty) review on some of the same research: “Deliberate practice” in the acquisition of expert performance.

At the core of these works is the concept of “deliberate practice” over longs periods of time (up to ten years).  While impossible to boil down the theory into a few points, here it is…uh…boiled down into a few points.   Highly skilled performance in all aspects of life and work can be developed by the rough equivalent of 10,000  hours (10 years or so) of increasing specific, targeted and mindful practice in a domain of expertise. The practice must be:

• Specific & technique-oriented
• Self regulated
• Involve high-repetition
• Paired with immediate feedback on results
• Isn’t necessarily “fun”, (in fact can be grueling hard work)

“Deliberate practice is activity designed specifically to improve performance, often with a teacher’s help; it can be repeated a lot; feedback on results is continuously available; it’s highly demanding mentally, whether the activity is purely intellectual, such as chess or business-related activities, or heavily physical, such as sports; and it isn’t much fun.
From: Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else .

Where Gladwell and Colvin focus on how an individual (you!) can use deliberate practice to improve and achieve the success you want,  Learning Professionals should be thinking about how to use the ideas to help others develop and grow the expertise needed by the organizations we support.  Ericsson has something to say here as well, having recently published a new book on how to design learning environments to develop and measure expertise– Development of Professional Expertise: Toward Measurement of Expert Performance and Design of Optimal Learning Environments.  In a time when learning/instructional design has become generalized and de-professionalized to the point of non-existence, it’s refreshing to see a serious treatment that moves the profession forward.

Using “Deliberate Practice” to Improve Workplace Performance

Here are 10 ideas that just scratch the surface on how Learning Professionals can use “deliberate practice” to improve workplace skill and performance.

1. Move from “mastery learning” to designing practice with feedback over longer periods of time (from learning events to a learning process). Deliberate Practice differs from the concept of ‘Mastery Learning” at the heart of much instructional design.  Mastery learning assumes a skill is perfected (or at least brought to a defined standard) in a fairly short period of time often within the scope of a single course. The complex professional skills of modern knowledge workers and managers demand a stronger focus on long term practice and feedback and building learning around long term objectives.
2. Develop the person. Time, practice and individualized feedback imply a long term focus on individuals rather than on jobs or roles.
3. Informal learning efforts like action learning, coaching and are cognitive apprenticeships are critical but they must be focused on practice and immediate feedback and extend over long periods of time.
4. Relevant, frequent and varied practice must be the dominant and most important element in all formal training programs.
5. Practice opportunities must extend far beyond initial training programs, to allow people to hone their skills through experimentation with immediate feedback.
6. Create practice sandboxes and simulation centres for key organizational skills where people can practice their skills and experience immediate feedback in safe environment.
7. Design visual feedback directly into jobs so professional can immediately see the results of their work.  In this way working IS deliberate practice.
8. Turn training events into the first step of a learning journey that will continue to provide opportunities to practice and refine skills throughout a career.
9. Identify the interests and strengths of people nurture them through opportunities for deliberate practice. Provide resources and support that encourage early effort and achievement.
10. Ensure social media environments provide opportunities for coaching and mindful reflection on performance.

9. Design jobs for natural learning

Most of us accept that we learn through experience,  whether that experience is structured into a training program or simply the “experience” of working.   But what is it about experience that results in learning?  There are a number of factors,  but most powerful among them is the feedback we receive (or don’t receive) on the results of our actions.  We intuitively use that feedback to adjust our actions, decisions, methods etc. to try to get it right the next time…in other words we use feedback to learn…to get better at what we do and accomplish.

Left to our own devices we seek out feedback to determine how well our actions worked at accomplishing our goal.   Jobs with effective feedback mechanisms available result in much more rapid learning, improved results and higher levels of motivation.  Designing a job with an effective feedback system is the equivalent of designing a job as an effective learning system.

A useful performance feedback system need the following elements to produce the kind of information needed for an employee to learn and perform:

• A clear understanding of the requirements both in terms of the outputs they are expected to produce and the standards of quality, cost and time they are expected to meet.

• An accurate and objective measurement system. Job outputs must be easily measured and compared to the standard.   It can include both qualitative and quantitative data.

• A visual display of the performance data against the standard. Charting and graphing performance data is much more effective than text, tables and spreadsheets.  It adds a level of interpretation and visual comparison that people readily accept.  There are many visual performance charting tools available, most of them automated.  They include line graphs, control charts, bar charts, pie charts and many others.

A sample line graph

• It must be timely, relevant and specific to the employee of team.

System thinking has also taught us that feedback is also important for identifying the downstream consequences of our actions. This feedback will typically be delayed, especially in knowledge work contexts when our output is part of a larger solution that can take months or even years before results are fully realized.  Sometimes unintended or undesired consequences can be the result.

immediate and delayed feedback

Other learning uses of performance feedback systems

Once an effective feedback system is in place it can be the basis for other learning interventions like coaching, performance appraisal, team development, and process improvement.  It should also be used to provide data to evaluate the effectiveness for formal training.  In many ways formal training is meant to compress and accelerate the learning that an individual might naturally get on the job.  Training should result in improvements that register on the performance feedback tool.   Formal training is our last an final strategy for integrating learning and work.

10. Bring the job to learning

Integrating learning and working implies building learning into jobs and processes–and that has certainly been the focus of the first nine strategies.  But greater integration can also be achieved by bringing jobs and processes into formal learning design.

Broadly speaking the goal formal training is to compress on the job experience to bring people to competency as quickly as possible.  Somehow over the years that goal been reduced to lots of telling and very little “doing”.   So my last strategy is an appeal to bring structured experience back to formal learning.  I don’t mean generic structured experience (like a management outdoor education or abstract team building exercises for example) but experiences based on authentic learning tasks.

We know how to do it.  The formal learning strategies that result in superior learning include business and process simulations, decision case learning, anchored instruction and the whole task learning design methods found in Jeroen van Merrienboer’s  4C/ID work.   Here are some links to design approaches that are based on real world learning tasks:

• Situated Learning
• Anchored Instruction
• Cognitive Apprenticeship
• Goal Based Scenarios
• First Principles Method
• 4C/ID

Some organizations are starting to turn their training functions into simulation centres and learning “studios” that use a combination of physical and knowledge based simulations of actual work processes and tasks.  For example Sick Kids Hospital in Toronto has developed a simulation centre.

For a very interesting academic experiment in a studio based approach to learning that I think would translate well to business settings see MIT’s Technology Enabled Active Learning Project.  It is based on a studio approach to learning that moves seamlessly between lecture, experimentation and discussion and individual design projects in one large technology enabled room.  Remote technologies could easily be used for dispersed employees.

This takes us full circle back to strategy #1.   If you use appropriate analysis tools to understand the job for which training is being developed, the quality of that training will be dramatically improved and the skills employees learn will be immediately useful.   Performance-based learning and Learning-based performance.  Two worthy and achievable goals for the learning professional.

Posts in the “10 Strategies for Integrating Learning and Work” series:

Part 1:

• Strategy 1:  Understand the job
• Strategy 2:  Link Learning to business process
• Strategy 3:  Build a performance support system

Part 2:

• Strategy 4:  Build a community of practice
• Strategy 5:  Use social media to facilitate informal learning

Part 3:

• Strategy 6:   Implement a continuous improvement framework
• Strategy 7:   Use action learning

Part 4:

• Strategy 8:  Use Organizational Learning practices

Part 5:

• Strategy 9:  Design jobs for natural learning
• Strategy 10:  Bring the job to the learning

Are you ready for Bio-Optic Organized Knowledge (B.O.O.K)?  Apparently “thousands of content creators have committed to the platform and investors are reported flocking to the medium”

I learned about the new device through this B.O.O.K MARK while browsing a local supplier of B.O.O.K on the weekend.

8. Organizational Learning Practices

Organizational Learning (OL) means different things to different people.  These days, it is often used as a catch-all label for traditional (formal) training which it most certainly is not.  OL is broader than that label implies.  It is usually focused on individual and team transformation through participating in tangible activities that change the way people conduct their work.   It builds new capacities in individuals and teams that collectively begin to shape the culture and performance of an organization.

Peter Senge in his groundbreaking book The Fifth Discipline defined his view of what those new capacities should be and in doing so launched the Organizational Learning movement.   The Fifth Discipline contains a collection of practices from system dynamics, organizational development and psychology that Senge organized into a cohesive whole structured around “five disciplines of organization learning”.

OL practices have grown and evolved beyond Senge’s framework but his still remains the most cohesive.  This post lists his five “disciplines” along with some guidelines for the learning professional to help their clients achieve them.  It’s important to remember that each of the five disciplines listed are considered a “lifelong body of study and practice” so none are meant to produce immediate impact,  but rather continuously move towards understanding and behaviour change that collectively shapes the organization.   Also, the sample exercises I list below are not self explanatory.  They are mostly drawn from “The Fifth Discipline FieldBook”, a great source for activities that ground the often esoteric ideas in the Fifth Discipline.  See that source for further details.

Personal Mastery

Personal Mastery, the first of the five disciplines is effectively the skills of personal effectiveness–defining and accomplishing personal vision.

Learning professionals and facilitators can guide individuals through the process of identifying and clarifying a personal vision, realistically assessing it against the current state, and help individuals to understand and manage the creative tension between the two.  The goal is to help people make better choices, and to achieve more of the results that they have chosen.

Sample exercises:

• Drawing Forth Personal Vision: An exercise to surface, define and clarify individual purpose and goals.

• Cycling Back: Current Reality and Revisions: An exercise to continuously define, monitor and act on barriers to achieving the vision.

Mental Models

Mental Models are ingrained assumptions and ways of thinking held by individuals and organizations.  Adjusting mental models can lead to breakthroughs in personal and organizational performance.  Learning professionals can help their clients improve how they govern their actions and decisions through the skills of reflection and inquiry and develop an heightened awareness of the attitudes and perceptions that influence thought and interaction.

Sample exercises:

• The Left Hand Column: An exercise developed by Chris Argyris in which individuals record “what they were thinking” vs. “what was said” during important conversations.  Analysis of the result helps to surface and confront existing attitudes and assumptions (mental models).

• The Wheel of Multiple Perspectives: Rotating roles to widen a team’s perspective and see issues from as many vantage points as possible.

Shared Vision

This is the practice of collective vision and mutual purpose vs. the individual vision of personal mastery. Management and professional networks can be guided through activities to create a common vision of the future they wish to create and the methods and means they that will most effectively get them there. In doing so meaning is created and relationships strengthened.

Sample exercises:

• What Do We Want to Create?: Guide your team through a series of structured questions that bring pertinent issues to the forefront and results results phrases, ideas and governing ideas around which a vision can be built.

• Backing Into a Vision: A great exercise for surfacing common goals without taking on a full fledged visioning process.

Team Learning

The skilled practice of group interaction and collaboration.  Through techniques like dialogue and skillful discussion, teams modify their problem solving, collaboration and interaction to produce results that are greater than the sum of individual members.  Team Learning is not team building although a more cohesive team is usually a result.  Instead as a facilitator you want to focus on improved dialogue and team discussion skills.

Sample exercises:

• Fishbowl: To get immediate feedback on communication styles. Half the team discusses and issue while the other half watches and provides constructive feedback.

• Undiscussables: A card game in which people can anonymously raise questions that never get raised.

Systems Thinking

System Thinking is “the fifth discipline” and it is my personal favorite.  Over the years I have found many ways to use systems thinking to help clients and understand my own work practices.   The systems perspective is a powerful conceptual framework that allows teams to understand deep inter-dependencies and forces that shape the consequences of actions. Tools and techniques such as systems archetypes, feedback loops, and various types of learning simulations help people see how to change systems more effectively.

Senge’s view of systems is more about surfacing predictable patterns and outcomes of human behaviour and decisions as contrasted with the (equally powerful) view of organizations as systems that process inputs to valued customer outputs.   Senges “systems archetypes” help teams understand their problems in system dynamics terms and “see” the underlying patterns that are causing their problems.

Sample Activities:

Shifting the Burden Archetype: click to view

• Organization and Process Mapping: Documenting and analyzing an organization as a system to identify disconnects and problems and to re-design for improved effectiveness

• Problems as System Archetypes: Help clients examine problem situation in terms of typical combinations of feedback (reinforcing and balancing).

• Breaking Through Organizational Gridlock: A seven step systems exercise based on Senge’s “shifting the burden” archetype

Organizational Learning Technology

Some learning technology solutions have emerged that support the Organizational Learning methods described above.  The most interesting are the use of the system archetypes to develop management simulations.

• Decision Support Systems based on system archetypes

• Generic management learning simulators to help managers understand the underlying system archetypes.  For example the beer game is a role-play supply chain simulation that lets learners experience typical supply chain problems based on systems theory principles.

• Software to support system modeling of organizational behaviour and dynamics.  For example STELLA, iThink and Powersim

• See this example for how simulations based on organizational system dynamics can be used for management training

There is room for much more work in the use of system modeling for training and learning purposes.

Summary

Organization Learning (like organizational development) has been considered a sister profession to Learning and Performance.   I’ve seen some situations where the units compete and as a result sub-optimize their services to the organization.  As Learning and Performance begins to adopt more informal and non-formal learning solutions there is much to learn from organizational learning and development and the potential for overlap increases.   I think it makes sense to consider a combined business unit that provides service in the full range performance improvement solutions.

Learn more:

Society for Organizational Learning

Peter Senge and the Learning Organization

Learning for a Change: Fast Company Magazine interview with Peter Senge

The Learning Organization

Peter Senge will be a Keynote presenter at the Canadian Society for Training and Development (CSTD) annual conference this year in October (in Toronto).  See here for conference details

Posts in the “10 Strategies for Integrating Learning and Work” series:

Part 1:

• Strategy 1:  Understand the job
• Strategy 2:  Link Learning to business process
• Strategy 3:  Build a performance support system

Part 2:

• Strategy 4:  Build a community of practice
• Strategy 5:  Use social media to facilitate informal learning

Part 3:

• Strategy 6:  Implement a continuous improvement framework
• Strategy 7:  Use action learning

Part 4:

• Strategy 8:  Use Organizational Learning practices

Part 5:

• Strategy 9:  Design jobs for natural learning
• Strategy 10:  Bring the job to the learning

In a Learning 2.0 world, where learning and performance solutions take on a wider variety of forms and where churn happens at a much more rapid pace, what new skills and knowledge are required for learning professionals?” ASTD Learning Circuits big question for July

The Learning Circuits big question this month is an important one, but there seems to be a few questions embedded in it.  Does it ask what new skills are needed by learning professionals due to a wider variety of learning solutions?…or due to more rapid churn?…or due to the implied technology knowledge of the “learning 2.0 world”?  They are related of course, but they do each point to different skill requirements.  As a result answers to the question so far have been enjoyable but a bit a bit helter-skelter.

Harold Jarche nails the “learning 2.0″ aspects of the question with his update of last year’s excellent Skills 2.0 article–especially from a personal learning perspective.  Nancy White highlights general competencies that would be of value to any knowledge worker in today’s workplace.  Mohamed Amine Chatti identifies knowledge networking and double loop learning as critical. I like those.  But again not necessarily specific to the learning professional.  Natalie Laderas-Kilkenny gets closer to skills that are important for the learning professional and says that a learning culture is an important precursor for successful learning 2.0. Right on!

Michael Hanley layers a business view on the question (thank you!) and charts some necessary skills.  I also like Clive Sheppard’s view that we don’t need to tear up the rule book and start again–that our mission remains (organizational performance) but we need to ramp up more quickly on current technology and methods.  Couldn’t agree more.

What Learning Professional?

The question also lumps “learning professionals” into a single group.  Most large training functions have many specialized roles and their skill requirements vary.  So here’s another layer to the big question discussion based on different slices of the “learning professional” roles that are out there.

Generally, most learning professionals will need a combination of these three skills to thrive in the learning 2.0 world.

• User level knowledge of web 2.0 tools and their applications

• Open attitude towards sharing, collaborating, contributing, and personal knowledge management that underlie their effective use.

• Facilitating non-formal and informal learning solutions (technology assisted or otherwise)

How these skills take shape in various learning roles will vary by responsibility.    Here are a few:

Instructors

With over 60% of corporate learning still delivered in the classroom (ASTD 2008 State of the Industry report) there are a lot of instructors out there.  They need to develop sophisticated skills in the facilitating, coaching and mentoring using on-line and web 2.0 tools.  As classroom programs are extended or moved into on-line communities and action learning programs (see couching ourselves for a good example) coaching and facilitating skills will be essential.  Since these communities will focus as much on work as on learning, facilitators will also need a serious understanding of their organizations to maintain credibility in these contexts.

New skills:

• Online facilitation and coaching using web 2.0 and other collaborative tools
• Action learning coaching
• Organizational knowledge and experience

Analysts and Performance Consultants

The long and ponderous needs assessment is dead.  Speed is essential.  Web 2.0 tools can help the analyst. First, the social media environments that communities now operate in can be a rich source of performance data to mine for skill and knowledge gaps and to signal when a team needs to bring more focus to capturing learning and knowledge. There are also many useful web 2.0 orientated tools for data gathering and internal “crowdsourcing” that can be used to collect employee feedback, replace old flipchart voting methods and set priorities.  See UserVoice for example.

Also performance consultants will need to breakdown the traditional “training vs. non-training” solution duo into more nuanced solutions that integrate learning and work. There are powerful levers on the non-training side of that equation than need to be part of the future solution set rather than a casual handoff to another department.

Evaluation takes a different shape in the web 2.0 world as well.  It’s easy to determine performance impact for hard skill programs but the softer learning and knowledge sharing associated with communities and natural learning methods is a bit of a measurement bugaboo.  New ways of measuring learning need to be developed and incorporated into the toolkit.  I think Binkerhoff’s success case method has great promise here.

New skills:

• Web 2.0 tools for data collection and analysis
• Broader understanding of non-formal and informal learning solutions when recommending “non-training solutions”
• Building learning roadmaps and curriculum design efforts to include social learning activities
• Success case method for measuring informal learning programs

Relationship Managers

Most large training functions have generalists that maintain relationships with internal client groups to assess high level needs and assemble teams to meet those needs.   I see opportunities for this role to use web 2.0 tools to both maintain their internal client relationships and to share knowledge with the solution end of their training organization (The matrix model I suggest is here). Possibly one happy community? They will often be the initial discussion regarding learning 2.0 and social networking related solutions.

New skills:

• awareness of the benefits and appropriate use of new web 2.0 tools
• recognize genuine opportunities for learning communities and social media
• educate internal clients on the learning advantages of web 2.0 (and shift mindsets away from traditional learning)

Instructional Designers and e-Learning Developers

I’m not a member of the instructional design is dead clan.  But ID pros certainly need to evolve and incorporate more discovery oriented and natural learning benefits of Learning 2.0.  There is no prescription for learning 2.0 designs as there is for e-learning 1.0 which makes some ID’s uncomfortable, but there are certainly principles and best practices that need to be learned by any ID that wants to stay relevant.

Not all are e-learning developers are instructional designers (and visa versa).  With their stronger technical skills, developers need to up their game in the integration of 2.0 and 1.0 technologies to enable more creative solutions.   Rather than defaulting to a rapid development tool for example, e-learning developers need the skill to develop an effective performance support environment, or to use simple tools to create realistic simulations.  Mobile learning is also growing and is an essential developer skill.

New skills:

• building learning environments vs. courses
• design communities of practice (Can communities of practice be designed?)
• build collaboration into formal programs using web 2.0 tools.
• design formal learning that supports communities of practice
• improved simulation design in order to better integrate learning and work.
• design support for non-formal and informal learning solutions
• build interactive elements into collaborative learning 2.0 designs
• simple but creative simulation technologies
• designs for mobile learning

Learning and Organizational Effectiveness Consultants

More than the technology of web 2.0 it’s the methods of informal and social learning that they support that have the most potential to change organizations.  Learning consultants and OD specialist are at the heart of this.  They need to work together more under a common umbrella. My idea of a learning consultant is more akin to the OD or Organizational Learning professional that get inside the organization and facilitate change and learning through workflow re-design, change management efforts and action learning.

New skills:

• action learning
• systems thinking and improvement tools
• building communities of practice
• Senge styled organizational learning
• social media tools to support the above

Learning Unit Directors and Leaders

Learning department leaders need to provide the resources to develop their team in line with the above.  The learning unit is a team of knowledge workers that must model the solutions they are recommending to their internal clients.  Learning unit leaders need the skills to make this happen.  More than providing web 2.0 tools they need to encourage and participate in their own learning communities.  They also need to manage their unit as a system.  Since their team (like most knowledge workers) will know more than they do about learning and performance, they need to learn how to manage the “system” and provide vision and direction more than the manage the “people”.  That means building workflow, measures and structures with their team that produces real results from the unit.

New skills:

• manage the learning organization as a system
• leadership (not micromanagement)
• resources to model, experiment and innovate new learning approaches with in the learning unit.
• web 2.0 tools

e-Learning Suppliers and Vendors

e-Learning vendors (authoring tools, LMS/LCMS, consulting services) have started to add social media tools as wrappers for their web 1.0 offerings but there are few native web 2.0 applications and solutions.   Whether we like it or not, the vendor world plays a big role in shaping technology based learning solutions.

Vendors, suppliers and consultants need new skills in recognizing market opportunities and provide solutions that push the envelop.  Where is the content designed for use within learning communities for example, or a community platform for leadership team development?  People are throwing them together using standard open source or proprietary social media tools but it would be nice to see some platforms/service that offer unique service by skill type the way we see traditional training program offerings.

New skills:

• recognizing new learning 2.0 market opportunities
• solutions and offerings built on web 2.0 values and platforms
• external cross-industry learning communities
• flexible content for role or discipline based communities (ex. Management communities, consulting communities, technical communities etc)

Summary

As Clive Sheppard said, our mission is still improving performance.  Web 2.0 focused discussions like this tend to put technology out front, which is a mistake we’ve made before. Web 2.0 and social media (more importantly the collaboration and sharing they enable) offers us genuine new opportunities for improving performance but they are just one of many important skills needed by learning professionals today.

6. Implement a Continuous Improvement Framework

Continuous Improvement Frameworks seem to come and go in waves  (TQM, Six-Sigma, Lean, process re-design and others).  There are many reasons why these programs endure or fail that are beyond discussion in this post but when they succeed natural learning is a key outcome and success factor.

Continuous Improvement methods (at least those originating in Japan…and most do) are based on the concept of Kaizen.   Kaizen is essentially the discipline of making planned changes to work methods, observing the results, making adjustments and standardizing on the improvements–repeated continuously in a pursuit minimizing errors and improving quality.   When applied to the improvement of work methods it mixes personal learning, productivity and innovation.

Kaizen methodology includes making changes, observing results, then adjusting and standardizing the improvements.  Changing, reflecting on feedback, adjusting behaviour…this is the stuff of personal learning.  When applied to work methods it mixes personal and work based learning to the benefit of both.

Brian Joiner in Fourth Generation Management (an excellent resource on management practices grounded in continuous improvement) identifies learning as both a foundation and important outcome of continuous improvement methods.  He states:

” Together with an understanding of the links between quality and productivity and of systems thinking, rapid learning [through continuous improvement] helps to create a foundation for translating theory into effective action.  Rapid Learning is the best survival skill we can grow in our organizations”

Kaizen is essentially the Scientific Method  built into jobs and workflow.  W. Edwards Deming translated the method to the Plan-Do-Check-Act Cycle that is at the heart of the Toyota system and most Quality approaches since the 1950’s .

The PDCA cycle is as much a natural learning cycle as it is a work improvement methodology.  But it is the “check” step that is the real driver of learning.  It requires a meaningful measurement and feedback system.  Without it improvement is nearly impossible.

Joiner again:

“Performing a check is something few organizations do regularly or well. Instead they execute the plan and do…with an emphasis on DO!…what many people think of as decision making.  By getting conscientious about check, by treating decisions as experiments from which we must learn, we get all the components of PDCA to fall into place.”

Here is a video which I’ve posted before that nicely summarizes the natural learning driven by Kaizen methods.   The presenter Matthew May was a senior consultant to the university of Toyota and his this presentation is based on his book The Elegant Solution: Toyota’s Formula for Mastering Innovation.

7. Use Action Learning for management and professional development

Action Learning is essentially the PDCA cycle applied to personal effectiveness.   Personal Kaizen if you will.  It involves teams or individuals learning from experience.   Again the emphasis is on observing results from action and making adjustments.  Action learning is very popular in the UK and is growing in North America for management and professional teams that want to use real work as vehicles to learn more effective practcies.

The method has many variations but the general process as described by the World Institute for Action Learning is based on six important components. They are:

1. A Problem (project, challenge, opportunity, issue or task)
The problem should be urgent and significant and should be the responsibility of the team to resolve

2. An Action Learning group or team.
Ideally composed of 4-8 people who examine an organizational problem that has no easily identifiable solution.

3. A process of insightful questioning and reflection
Action Learning tackles problems through a process of first asking questions to clarify the exact nature of the problem, reflecting and identifying possible solutions, and only then taking action. Questions build group dialogue and cohesiveness, generate innovative and systems thinking, and enhance learning results.

4. An action taken on the problem
There is no real meaningful or practical learning until action is taken and reflected on. Action Learning requires that the group be able to take action on the problem it is addressing. If the group makes recommendations only, it loses its energy, creativity and commitment.

5. A commitment to learning
Solving an organizational problem provides immediate, short-term benefits to the company. The greater, longer-term multiplier benefits, however, are the learnings gained by each group member and the group as a whole, as well as how those learnings are applied on a systems-wide basis throughout the organization.

6. An Action Learning coach
The Action Learning coach helps the team members reflect on both what they are learning and how they are solving problems. The coach enables group members to reflect on how they listen, how they may have reframed the problem, how they give each other feedback, how they are planning and working, and what assumptions may be shaping their beliefs and actions. The Action Leaning coach also helps the team focus on what they are achieving, what they are finding difficult, what processes they are employing, and the implications of these processes.

You can see the how the process builds on the natural cycle of taking action on a problem, observing and monitoring the consequences and impact of the actions, making adjustments and trying again.  Action learning works because it integrates learning and work.  It brings immediate meaning and context learning while improving real time performance.

• Solve Complex Urgent Problems
• Develop Skilled Leaders
• Quickly build high performance teams
• Transform Corporate Culture
• Create Learning Organizations

This video provides an overview and some examples of Action Learning at work.

Summary

The strategies of Continuous Improvement and Action learning are two sides of the same coin.  Both are based on the natural cycle of acting, observing and reflecting on feedback and adjusting behaviour based on results.  Continuous improvement is focused on improving process and work methods with learning as a byproduct and Action learning is focused on personal learning with business improvement as a byproduct.

Posts in the “10 Strategies for Integrating Learning and Work” series:

Part 1:

• Strategy 1:  Understand the job
• Strategy 2:  Link Learning to business process
• Strategy 3:  Build a performance support system

Part 2:

• Strategy 4:  Build a community of practice
• Strategy 5:  Use social media to facilitate informal learning

Part 3:

• Strategy 6:  Implement a continuous improvement framework
• Strategy 7:  Use action learning

Part 4:

• Strategy 8:  Use Organizational Learning practices

Part 5:

• Strategy 9:  Design jobs for natural learning
• Strategy 10:  Bring the job to the learning